Hello,
Nothing Apple,Inc. has ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as Apple reconsidered iOS, it's purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led them to redesign the way it looks. Because good design is design that’s in service of the experience.